Case Study: Wellness
For an athlete, there is only one thing bigger than competing at the Olympic Games—competing at an Olympic Games in your home country. Knowing this, the athletes who won the right to represent Canada at the Vancouver 2010 Olympic Winter Games were more motivated than ever to do everything possible to be at their very best come competition day.
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Case Study: Friction & Winter Sport
When Canada won the right to host the Vancouver 2010 Olympic Winter Games, governments and sports federations decided to do everything possible to win gold. Previous Olympic Games hosted in Canada (Montreal 1976 and Calgary 1988) had not yielded gold medals, but this time would be different.
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Case Study: Sustainability
It wasn’t long after Vancouver won the rights to host the 2010 Olympic Winter Games that the organizers set the lofty goal of hosting the “greenest” Games ever. Since 1999, all host nations have been required to make environmental sustainability a priority. The Vancouver Olympic Organizing Committee (VANOC) would have to outdo the initiatives of all previous host nations, making it an ambitious goal for organizers.
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Case Study: Volunteerism
When Canada won the right to host the Vancouver 2010 Olympic Winter Games, governments and sports federations decided to do everything possible to win gold. Previous Olympic Games hosted in Canada (Montreal 1976 and Calgary 1988) had not yielded gold medals, but this time would be different.
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Case Study: Friction & Winter Sport
When the Olympic Movement was just beginning, it was small and somewhat intimate, lacking global recognition. Only 258 athletes from sixteen nations competed in Chamonix in the first Olympic Winter Games in 1924. However, times have changed, and the 2010 Olympic Winter Games were attended by 2,600 athletes representing 82 countries. Along with this growth has come the need for sizable revenues to ensure that the Games are successful.
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